Vision and Mission

What we stand for
Our success lies in giving our customers what they want.
We are focused on this and our vision, mission and
values verify this too.

PEP Vision

Delighted customers: our focus and pleasure

ladies
PEP Mission

We strive to be the friendliest and most exciting retailer offering up-to-date and durable products at the best prices.

best prices
  • Honesty
  • Passion
  • Resourcefulness
Happy Pep Workers Sikhula Kunye

Facts

  • All PEP people are called Dynamos and they greet each other with a 'high five' hand signal.

  • Each PEP region is empowered to give back to the communities at a local level.

  • This year, PEP will send over 600 million products to more than 1 400 stores.

  • A unique culture, Sikhula KunYe (we are growing together), unites everyone at PEP and was started in 1998.

  • PEP sells 4.2 disposable nappies every trading second - that's 43 million nappies a year.

  • PEP has opened nine Student Prince Academies within existing schools to help give around 1 440 Grade 4 learners the building blocks of education - numeracy and literacy.