About Us

PEP is a South African institution. Starting with one store in 1965, today we are the largest single brand retailer in the country with stores in almost every town and village, where we often provide a lifeline to local people with affordable, good quality merchandise.

clothing and footwear

PEP Kid
cellphone

cellular products
and airtime

homeware

PEP Towels
elizabeth

FMCG products

Financial Products

PEPtxt is a free messaging service for PEP customers who subscribe and download the application on their mobile phones. It allows them to stay connected and communicate for free.

PEPtxt
PEPCell

PEPCell and PEP Home are stand-alone stores that focus on cellular and homeware products.

PEP Home

Facts about PEP

  • PEP sells more than 55% of all school wear sold in SA.

  • PEP sells over 146 million airtime vouchers a year (around 950 every minute and 16 every second).

  • PEP believes in giving back to the communities it serves.

  • More stand-alone home-ware stores - PEP Home - are being opened.

  • Margins are kept low so that more people are able to buy from PEP.

  • PEP has opened nine Student Prince Academies within existing schools to help give around 1 440 Grade 4 learners the building blocks of education - numeracy and literacy.