PEP NEWS

NEWS ARCHIVES

SABC1 and PEP brings you a 2-minute "reality" TV Show. "The Pep Wardrobe Challenge"

21 May 2009

The PEP Wardrobe Challenge showcases the wide variety of clothing available from PEP stores throughout South Africa. The show will encourage people to consider PEP by surprising them with the value-for-money style on offer in line with the PEP tagline – “Best Prices and more”.

According to PEP Marketing Director, Marcus Banga, the show is aimed at offering customers the opportunity to look and feel great with the excellent style and quality available at PEP – without necessarily spending a fortune, especially during these difficult economic times. The two-minute “makeover challenge” will be broadcast every Tuesday on SABC1 after Generations from 9 June until 28 July 2009. Each episode will be action-packed, and will include a viewer competition to keep those at home entertained and interested,” Banga says.

DOUBLE FIRST AS PEP LAUNCHES ITS OWN PEPcell STARTER PACK
25 May 2009

As the biggest retailer of pre-paid cellular products in South Africa, PEP is launching its own first PEPcell Starter Pack, powered by MTN.  PEP is the first retailer in SA to do this and this is the first time a South African network has trusted a brand other than its own for a pre-paid starter pack.
 
The PEPcell Starter pack, is launched on 28 May 2009 and will automatically give customers up to 95% off all voice calls and SMSs with the MTN Zone and SMS Zone feature.  PEP produced this starter pack in order to give its customers the benefits that come with buying cellular products from the biggest cellular retailer in the market.

A competition to win 100 Samsung Beatbox handsets worth R2000 each runs from 28 May till 09 July 2009. Entrants just have to SMS PEPcell to 33724 at a cost of R1.50 from a PEPcell starter pack to be included in the draw.

PEP managing director, George Steyn is very excited about the PEPcell starter pack launch. “Products like this exemplify what PEP does so well - namely, giving our customers what they want ... and more.  We expect the PEPcell starter pack to be very successful.”

 
ZOOM SCOOPS TOP APEX AWARD FOR PEP
27 May 2009

At the APEX Awards ceremony this month, ZOOM Advertising walked off with Gold and the overall Grand Prix awards for its repositioning campaign for the PEP brand through the Generations storyline.  Samantha Maunders, director of ZOOM on the PEP business says that this is a marvelous accolade for the agency and even more so because the Grand Prix hasn’t been awarded for the past few years.  “The APEX awards are fast becoming the most treasured in advertising and marketing. It’s about rewarding creative advertising when it’s accountable. Words don’t explain how proud we are to have won not only a Gold but the main award too – we’re blown away.”

PEP’s managing director, George Steyn says:  “We are thrilled to join our very creative ad agency, ZOOM in celebrating this terrific achievement.  The Generations campaign has been a huge success – for ZOOM and for the PEP brand.”

Late last year, ZOOM won the Gold Award for creative use of media for the PEP campaign at the Roger Garlic Awards.  Earlier this year, PEP won both the Gold and overall Grand Prix awards at the Sunday Times/Business Times Marketing Excellence Awards.