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Blankets fit for a Queen

01 July 2008 

Have strayed onto the wrong side of the law, Queen Moroka is doing some community work on TV soapie, Generations (SABC1 from 8pm).  Her community service sees her in a homeless shelter where, after a while, she realises how much destitute people need blankets in winter.  She then buys blankets from PEP to donate them to the shelter.

Queen’s actions are being played out in real life too.  Between 27 June and 31 July, a collection box for blankets in every PEP store has been established so that customers can do what Queen is doing and donate a blanket to charity.  PEP will then distribute the donated blankets through its regional distribution centres to shelters nationally so that many more people can keep warm this winter.

PEP has been variously written into the storyline of Generations since a year ago when the ad agency on the progarmme, lead by Queen, pitched and won the PEP advertising account.